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SEO Workshop: WordPress Web Design: 3 Top Benefits

So easy, even an adult can do it!Since 1998, I’ve worked on over 400 web projects. From open source web projects such as Drupal, Joomla, WordPress to closed source systems such as Godaddy web site tonight, Site Ninja and Web.com.

Each web site CMS has their unique strengths and weaknesses. Even our beloved WordPress CMS has pros and cons.

WordPress is an open source web site CMS (content management system) used by many of Google’s top executives. WordPress is one of the cleanest code structures you’ll find when it comes to a web design solution.

Getting listed on the first page of Google in 2012 is a lot more difficult than it used to be. You’ll need a smart CMS (content management system), that’s proficient with the Google Guidelines. WordPress is known for being remarkably compatible with Dr. Google’s prescriptions for web site coding.

My years in the chair force have taught me to focus on cost effectiveness and start with the end in mind.  Wordpress is a great option worth of consideration.  Here’s a list of 3 major benefits of the WordPress platform.

1. Open Source:  Open source solutions tend to be very low cost or no cost, and will help you maintain a positive ROI. WordPress is built on PHP, and it’s source code is visible to everyone who wants to look at it. On top of this, WordPress has comprehensive documentation available on the web, including 1000’s of video tutorials, and web teams standing by to assist you in a cost effective way.

2. Web Themes:  There are 1000’s of WordPress Themes that are absolutely stunning from a visual perspective, and yet still SEO wordpress-themesfriendly. Many of the themes are created by WordPress web teams that invest 10k+ in development dollars, and then offer then entire source code for as little as $25.   This means you start from way ahead in terms of ROI.  While I love flashy web sites as much as the next person, if the gets the theme converts visitors to lead or a sale remarkably well, the aesthetics take a back seat. This is not to say aesthetics are not important, but rather, sometimes one must keep things simple and focus on the user. Go for stylistic simplicity. This was a big lesson for me when I was starting out on the web. I was amazed to find that many of the most effective web sites (meaning a higher number of conversions, or leads they generate), looked quite basic and plain, very user friendly.

3. Integration: The slogan, “Integrates with WordPress” is almost ubiquitous these days. Much the same way that I prefer PC over MAC, if you give me the option of choosing a computer, I will always choose the option that get the job done most effectively (read: integrates with the most amount of third party services). I am a musician, and love using MAC computers when creating digital music, and for that purpose it far out performs the PC in terms of effectiveness. However, when it comes to business, and effectively getting money in the bank – the MAC will present too many integration road blocks with business software in my opinion.

As a publishing platform, WordPress integrates with a vast number of third party services, and this is helpful when you’re trying to minimize costs as you strive to entertain, educate and engage your audience on the web.

What are the common problems facing businesses today? Trust? Quality Content? Follow up? Time Management?

YES, all of the above. Interestingly, all of those typically have a lot to do with your chosen web site CMS.

Trust, for example, is a huge factor in being able to convert visitors on the web to a lead, or a sale. When you have a web site that looks like your nephew’s cousins high school friend made the web site, don’t be surprised if you’re sales drop. Marketing is the battle of perceptions, not products/services.

Marketing automation is a huge part of a successful business on the web today. Being able to automate the common follow up tasks after a web lead comes into your system is critical success factor when it comes to your web strategy. Wordpress integrates with most major follow up systems, such as Infusionsoft, Office AutoPilot and others. Without the right CMS, you will not be able to cost effectively integrate with many of the open source marketing automation tools.

Consistency with e-publishing creates “top of mind” branding, one of the 22 immutable laws of marketing. A web site CMS should enable easy content publishing, and help your business avoid the common roadblocks. If it’s not easy, it will never be consistent, and consistency is where all the magic is in branding.

Wordpress makes content publishing so much easier!

The result of consistent e-publishing is higher credibility levels online, more offline word of mouth referrals and of course –business growth. A smart CMS like WordPress helps you stay top of mind by making it both cost effective, and easier to publish high quality strategic content, build back links with social media, send out press announcements, email announcements, and more.Consistency is key to generating the “word of mouth halo effect” whereby people naturally start linking to you (referring you online) due to a seemingly “ubiquitous” perception of your brand in the market. We all know what happens when you get more links to your web site!A WordPress platform will enable you to publish power blogs, send e-newsletters, press releases, social media postings, all of which will improve your brand positioning and nurture those major strategic wins (referral partners that recommend you each month – both online and offline).

Your web site CMS needs to captivate, inform and motivate your target audience to take action. WordPress helps you to do so cost effectively.

I аm a coder, bυt life іѕ tοο short tο spend аƖƖ οf mу time coding websites. Most of us have a lot of other things we would rather be doing than sitting in front of the computer all day. WordPress makes building web sites a breeze, even for the non techie. “So easy, even an adult could do it!”

At the workshop, we’ll also discuss several closed source content management systems, such as Site Ninja, Godaddy and Web.com and when each is most appropriate for your web branding goals.

“Why should I come to the SEO Workshop?”

At the SEO workshop you’ll pick up some handy tips on web site marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your lap top and an open mind.

We hope to see you at 6pm at 112 Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here 

“How much does it cost?”

The fee is one Facebook post on our Facebook Wall, either prior to, or after the meeting, telling us you are attending, or describing your experience! We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated.  http://Facebook.com/TheSearchEnginePros

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