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SEO Workshop: "Web Design: 3 Biggest Mistakes To Avoid"

It’s Educational. It’s Informative. Join Us!

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When : Monday Nights 6pm-7pm 
Where : THE SANTA BARBARA VETERANS BUILDING 112 W. Cabrillo BLVD Santa Barbara, CA 93101

 REGISTER & RSVP HERE

What’s The Topic This Week?

“Web Design: 3 Biggest Mistakes To Avoid” 

 

A decade ago, having a webpage was cool. Today, not having a webpage is almost primitive. Through a blog or a wiki or a webpage, everyone these days is present on the web, one way or the other.

There are websites on gossip, websites on politics and websites on sports and so on. Why, there are websites on websites as well! Does that mean everyone who wants to be on the web has to be a geek? No. All you need is a Content Management System.

At the event this week, the group will discuss the common mistakes people make when designing a web site.  We’ll focus on how to break free from the sea of similar-looking websites and create a unique site that will draw people like a picnic draws ants!  We’ll discuss a variety of ways to design a web site so that customers have a great experience.

Many people think that designing a web site is easy, it isn’t.  Designing a web site that captivates, informs and motivates your target audience to take action is not easy.  If you want to ensure that your readers and your customers understand your offering and take a specific action, you need to design your web site in a way that’s logical and leads them down a rose petal path to the action you want them to take.

People do not read a website in the same way that they would read printed material.  It is important to remember that web users are active, not passive.  So if they can not find a reason for staying on a site, then they will leave.  Sometimes a person will leave 15 seconds after first entering the site.  If your text is too long, then they are less likely to read it. If you have no headline or call to action, they will be left dazed and confused, and Confucious says: “Confused mind says NO.”

K.I.S.S. Keep it simple sweetheart.  In order for any web site to be effective, it must not underestimate the importance of the basics.  It’s an ancient principle in marketing, simple is better.   If you just jump straight into  your web design without getting feedback from others, you may find yourself in trouble, and your site may not be as effective as it could be at building and converting traffic.

Web Site are no longer optional. Get Online. Get Ranked.

We hope to see you this week at the workshop.

 

 

 REGISTER & RSVP HERE

Announcements & Upcoming Events

Business Networking Opportunities In Santa Barbara: 

Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here

Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here

Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here

TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here.

 

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Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. 

Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge marketing strategies
list_button How to wine and dine the Google spider at your web site. 
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Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

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Tired of road blocks in your marketing campaigns? To make it to the championships you need a fully synchronized team effort. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988

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