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All Posts Tagged: The Search Engine Pros

SEO Is Like A Rubik's Cube

Steamling your SEO campaigns is a bit like solving a Rubik’s Cube…

If you have visited Google’s home page today, you’ve seen that they replaced their logo with a rendition of the mesmerizing Rubik’s Cube. According to Wired Magazine, Google is celebrating the iconic puzzle’s 40th anniversary with an interactive Doodle.

At Search Engine Pros, this got us thinking that SEO (search engine optimization) is like a Rubik’s Cube. SEO is complex and requires an integrated, all-in-one approach to solve it. Getting one area perfect does not complete the picture if other puzzle pieces are incomplete. Instead of colors, here is what we’d put into an “SEO Solver’s Cube”:  

marketing strategy on google

  • Great Web Design: This part of the puzzle helps all the others fall into place. An old, outdated, or ineffective website can hurt your marketing strategy and keep you from achieving your goals. Our web marketing agency can help put your website to work. We can develop a web design plan, execute that plan through top web designers, and implement a branding strategy.
  • Blogs: Our professional SEO company can constantly publish high quality content on your behalf. Our marketing agency takes advantage of the best WordPress plugins, SEO tools, and top WordPress themes to make your blog capture the audience’s attention. A well-written blog also increases the opportunity for SEO optimization by providing content that generates back-links.
  • Newsletters: Newsletters and email marketing can sometimes be the forgotten cousin to the sexy blogs, but they keep your business in touch with prospects and current customers. While blogs usually focus on one topic, newsletters help you communicate to a wider audience on several topics. As a marketing consultant, we believe that the best marketing strategies should incorporate a newsletter component.
  • Social Media Marketing: In today’s connected world, it’s crucial to keep in touch through social media. Our Santa Barbara social media services can improve your exposure on YouTube, Facebook, Twitter and LinkedIn. Our social media agency can develop a Facebook marketing plan that provides a mechanism for engagement, interaction and two-way communication.
  • Public Relations: Not only can a high quality press release communicate specific points about your business, it can also get picked up by many online news outlets, adding even more to your internet marketing and SEO effectiveness.
  • Pay-Per-Click (PPC): Use our PPC services to capture attention at the very moment a prospect is searching for your product or service. Ask us for a PPC campaign proposal.

marketing-strategy-google

Put it all together in a concise marketing plan and you’ve found the solution to your online marketing puzzle. Our Santa Barbara marketing group can help you with all aspects of online marketing, web marketing, social media marketing, SEO marketing, and PPC marketing.

Search Engine Pros is an ethical SEO company that stands ready to help you reach your online marketing goals. So stop playing with the Rubik’s Cube on Google and start working on your SEO strategy!

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm which specializes in SEO marketing,  online marketing, PPC (Pay Per Click Google Adwords), and SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

 

Google Marketing Is Like A Big Rubiks Cube

 

 

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free web site analysis and rank report.

Smile, It’s Contagious!

Seo Experts

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Why Your Website Strategy Doesn’t Get any ROI

 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:

  • Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
  • Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
  • Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
  • Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
  • No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
  • One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
  • Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.

As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.

Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals.  The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base.  All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.

Web Marketing Strategy

As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying and tiresome. We handle all the time consuming details in a cost effective way for you. Remember that the true cost of working with our company is ZERO, when considering year end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.

— Taylor Reaume, is president of Search Engine Pros and a regular speaker on topics of online marketing and web strategy. He has created over 550 web sites since 1998, one which sold for six figures in 2007 to Jupiter Media.  Taylor is Vice Chair of the Board at TVSB and an active member of several local non profits and foundations in Santa Barbara.  He can be contacted at 800.605.4988.  Follow him on Twitter: @SantaBarbaraSEO and Facebook: http://Facebook.com/thesearchenginepros

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketingSEO marketing, PPC (Pay Per Click Google Adwords), and SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

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