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All Posts Tagged: Santa Barbara Social Media

Santa Barbara Social Media Marketing Made Easy

Need help with your Santa Barbara social media marketing strategy?

Consumers now co-author the stories brands’ tell. Push is now pull and monologue is now dialogue.

Social Media is the newer, better, faster way to reach customers.

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To grow your presence on the web, you need a smart social media marketing strategy. Many folks are turning to online marketing platforms to grow their business because over 81% of buyers make purchasing decisions online. As the web has grown and Google has become more sophisticated, the field of SEO (Search Engine Optimization) has been merging with social media marketing, as well as traditional marketing, with emphasis on branding, framing, story telling, user engagement, viral marketing, and public relations.   For example, Google is now crawling the Facebook Fan pages, which means that the words you use on social media have an impact on your SEO.

Social Media MarketingDid you know that the fastest growing demographic on Facebook is 40-60 years old?  In the old days, we used to network in the coffee shops, nowadays, it’s all happening on social media sites.  Social media sites are like personal newspapers of people’s lives.  Some call it “lifestreaming”.

Smart companies are building massive emotional equity with social media sites.  Educational marketing on these social sites, if executed properly (value adds, not pitches), will significantly boost your income.

[qodef_icon icon_pack=”font_elegant” fe_icon=”icon_pushpin_alt” size=”qodef-icon-small” custom_size=”” type=”normal” border_radius=”” shape_size=”” icon_color=”orange” border_color=”” border_width=”” background_color=”” hover_icon_color=”” hover_border_color=”” hover_background_color=”” margin=”” icon_animation=”” icon_animation_delay=”” link=”” anchor_icon=”” target=”_self”] Permission based marketing is more important than ever today.  Boost your “likes’ and your “followers”, and you’ll boost your sales and profits.

Someone with experience in SEO, is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid (organic) listings. A social media marketer is someone that ensures your business presence stays top of mind on social sites like Facebook, Twitter and Linkedin.

Get people to know, like & trust you!

 

Santa Barbara Social Media Marketing Made Easy

Q: Does a Santa Barbara social media marketing firm help with maintaining my Local Listings?

A: Santa Barbara social media marketing firms in general do not help with local listings.  However, at Search Engine Pros, WE DO!   Your social media manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  It’s important for your business to find a smart Santa Barbara social media manager that knows how to create and submit your Local Profile live to Google Maps, Yahoo Local Listings, Bing and YellowPages.com –many Santa Barbara social media manager falls short here.  Submitting to local sites will help your business tap into local search engine traffic and deliver more potential customers in your local area. Local Search Optimization is an ongoing tasks that takes many months to start generating traction.  In our Santa Barbara social media workshop, business owners report that the day they got into the number ranks on Google Plus Local was the day everything changed, and they started getting 5-10 calls per day.

Q: Does a Santa Barbara social media marketing firm help create social sites?

A. Yes.  Your Santa Barbara social media manager will also help you create and optimize Social Sites like Facebook. There are a number of other social web sites that your social media manager can create. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

Social Media Marketing Consultant

Facebook and Twitter are in many respects becoming more important than your actual company web site these days.  As search engine specialists, we’re helping you in a unique way with your social media strategy.  We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy.  Marketers create compelling copy.  Create compelling copy that is optimized for both humans AND the search engines.

Q: Do Santa Barbara social media marketing campaigns increase the number of friends I have on Facebook and Twitter?

A. Yes. Your social media manager connects you to centers of influence in your industry, and adds value to them by retweeting their articles and doing other value adds.  More twitter followers means more brand visibility and traffic.  Your Social Media Manager posts niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

Q: Do Santa Barbara social media marketing campaigns include DIGGS?

A. Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article.  Digg.com is one of the social bookmarking sites that search engines pay attention to the most.  They increase the popularity of your article which in turn increases rankings.

Q: Do Santa Barbara social media marketing campaigns include YOUTUBE optimization?

A.  Yes, your Santa Barbara social media marketing manager will help you get more views and make comments on your Youtube Videos. Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Get an entire marketing department for the price of a part time employee!

Santa Barbara Social Media Marketing Pros

Step 1. Design a web site that captivates, informs and motivates your target audience to take action.
Step 2. Develop an annual content publishing plan detailing specific steps to success.
Step 3. Delegate execution of the plan to a team that delivers a true return on investment.

Ready to get started?  Inquire with Search Engine Pros today – your Santa Barbara Social Media Experts.

Santa Barbara Web Marketing Team Testimonials

About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros. Services provided include: Google search marketing, SEO copywriting services, ethical search engine optimization, internet marketing courses, seo consultation, seo positioning. Search Engine Pros is a Santa Barbara web marketing agency that provides a full range of web marketing services, including social media consulting top web design, custom WordPress, web programming, and marketing SEO services. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.

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"SEO: 3 Powerful Secrets" 6pm SB Vets Hall

It’s Educational. It’s Informative. Join Us!

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When : Monday Nights 6pm-8pm
Where : THE SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara, CA 93101

 REGISTER & RSVP HERE

What’s The Topic This Week?

Todays topic at 6pm is

“SEO: 3 Powerful Secrets” 

-How to find high traffic content

-Buy keywords

-Easy fresh content

Announcements & Upcoming Events
Business Networking Opportunities In Santa Barbara:  

Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here

Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here

Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here

TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here.

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Santa Barbara SEO Facebook

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Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge marketing strategies
list_button How to wine and dine the Google spider at your web site.
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Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

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SEO With A Personal Touch
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Tired of road blocks in your marketing campaigns? To make it to the championships you need a fully synchronized team effort. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988

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