Grow Your Web Presence. One Campaign At A Time.


  Contact : (800) 605-4988

All Posts Tagged: Online Marketing

How To Write Adwords Ads For Valentine’s Day

Show your business some love this Valentine’s Day…

Google Adwords LoveSome businesses are obvious candidates to advertise with Google AdWords for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using AdWords to attract leads. If you think your business can’t take advantage of this online marketing opportunity to drive more traffic to your website, you might want to think again. Even those businesses which might think they don’t have any relation to Valentine’s Day can benefit by adding some sort of Valentine’s twist to their advertising. You might find that the mere act of offering a Valentine’s deal could attract more site visitors.

Valentine's Adwords Ads

If you’re not sure what Google AdWords are, they are those short ads which appear right next to organic Google search results. They offer a strong marketing opportunity for your business to boost website traffic and sales by being right in front of prospects that are searching for your service. It’s the perfect opportunity to draw attention. No matter what your budget, you can display your ads on Google because this is pay-per-click marketing. You pay only if prospects click on your ads and visit your website.

Google Ads CopywritingIt’s easy to start a Google AdWords campaign. Simply pick a business category, write your ad, and set a budget. Then call Search Engine Pros at 800-605-4988 and we’ll kick your campaign into high gear. We’ll help increase clicks to your website and decrease the cost of those clicks by optimizing your ad positions.

Be sure to use Valentine’s Day related keywords to make sure your ad stands out. For instance a florist would have Valentine’s Day Flowers while a card shop would have Valentine’s Day Cards. A helpful word cloud from Google found that phrases like “Valentine’s Day meals” and “DIY Valentine’s gifts” were highly searched.

If your business doesn’t have a specific Valentine’s Day gift idea, you can always show your love for customers with a Valentine’s-related sale or bonus offer. Gift certificates might fall under the categories of “Valentine’s Day Gifts for Him” or “Valentine’s Day Gifts for Her.”

Happy Valentine's Day From Google Adwords Pros

At Search Engine Pros your Google Adwords PPC Manager can help your company achieve its internet traffic and revenue goals. Your PPC Manager will assist you with pay per click campaign management, Google Adwords account set up, tune-ups, campaign audits and monthly management. A PPC Manager from Search Engine Pros will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 629 State Street, #204. The company offers online marketing, SEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

 

Read More

Top Ten Ways to Increase Your Customer Base in 2014

Dear Friends,

Happy Holidays to everyone! I hope 2013 has been a great year for you and that everyone continues to realize the benefits of SEO and social media marketing in 2014. Many of our clients have benefitted from having an online marketing plan. If you’re not marketing online you’re missing out on one of the most effective ways of attracting customers and closing sales.

Here are the Top 10 ways to increase your customer base in 2014:

  1. Increase Your Google Ranking: Use our free Google rank analysis to find out where you are now, and learn how you can do better.
  2. Initiate a SEO Marketing Strategy: Search Engine Optimization is the fastest way to get found online. SEO copywriting provides you with unique and interesting content that generates rankings in the search engines, and boosts credibility levels with your customers.
  3. Try A Pay-Per-Click Initiative: Increase clicks to your site and decrease the cost of those clicks by optimizing your ad positions.
  4. Make Your Website Work Harder: Have Search Engine Pros conduct an objective site analysis and provide you with a free 30 page report that tells you how well your website is working.
  5. Use Email Marketing to Maintain Top-of-Mind Awareness: Send out powerful high impact monthly newsletters that remind prospects to buy.
  6. Ask for Referrals and Testimonials: Use the nice things that clients think about you to build credibility and increase sales.
  7. Optimize Website Code: Having Google Friendly Code is crucial to generating thousands of targeted visitors to your website every month. Simple edits can generate top rankings in 3-6 months’ time.
  8. Use Press Releases: Increase profits with search engine optimized press releases that attract media attention and engage consumers.
  9. Get Social: Social media marketing is the newer, better, faster way to reach customers.
  10. Convert Website Visitors to Customers: Use eye catching banners and embed powerful calls to action to lower bounce rates, boost conversions, increase time on site (which increases rankings) – and double your sales.

Search Engine Pros are trained across multiple disciplines, guiding you every step of the way, helping you maximize profits through a low cost, highly effective online marketing plan comprised of search marketingSEO marketingemail marketing and SEO enhanced press releases.  When you need a unique approach that brings results,  call on the Pros!

Find out more about using the internet to boost your sales in 2014 by inquiring via our contact form. You can beat your competitors with a well-defined web strategy, social media and web marketing.  Search Engine Pros can help you meet your online marketing goals. Outsource your online marketing to our team and let us show you how great 2014 can be.

 

From all of us at Search Engine Pros,

Happy Holidays and here’s to your business growth in 2014!

Taylor Reaume

Santa Barbara Marketing Founder Taylor Reaume

 

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 201 W. Montecito Street, Santa Barbara, CA, 93101. They offer online marketing, SEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web design. Visit the website to download a free copy of 101 Ways to Drive Traffic  Follow their tips on Facebook page or call 800-605-4988 for more information.

 

Read More