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All Posts Tagged: Online Marketing

Boost Your Holiday Traffic With These 4 Online Marketing Tips

We are getting ready to turn the page on the calendar and it’s hard to believe that we are in our final month of 2014. It’s been a great year for us here at Search Engine Pros, and we hope that your year was equally as rewarding. As we take the time to prepare for 2015, we’d like to wish you and your family a happy holiday season and a safe New Year.

Now might be a good time for you to look back at 2014 and think about whether or not you were getting the type of online traffic that you had hoped for your business. If you didn’t get the type of traction that you had wanted, then you may realize that you failed to reach your expected earnings as you tally up revenues in the fourth quarter of the year. Luckily, a new year is just ahead, and you can start fresh with an improved marketing plan that will make 2015 an incredibly rewarding year.

holiday marketing tips

With the help of web marketing, you can take your business to brand new levels of exposure. Before online search marketing, it was much more difficult for small businesses to compete with large companies. However, there are now a variety of tools that an online marketing team can implement to increase the presence of your brand.


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If you are looking for a boost in holiday traffic that will carry over into the new year, here are 4 tips to consider.

1. Spruce Up Your Website

Many companies realize that they have to have a website if they want to get recognized online. But not all of those companies realize that a standard website isn’t going to be enough in today’s responsive world. Instead, it might be time to revamp your approach by stripping down your website and building it to maximize search engine optimization results.

2. Get Help When You Need It

With a marketing group that is familiar in SEO, you can have a customized online presence that is tailored to your every request. With the advice of these marketing experts, you’ll get some of the top web design ideas that will interest your audience and keep them on your page. In addition, these web marketing methods will help with your online search engine rankings by accommodating to required expectations. If any part of your online presence is outdated, you may be hurting your SEO wherewithal. This is why it’s important that you make a beneficial change that will quickly boost your presence and maximize your online efforts.

3. Re-Target Your Marketing Approach

Along with other methods of online marketing, you’ll also want to evaluate your marketing plan to see how well it is targeting your audience. In many cases, we’ve worked with business that have a viable approach in place. However, once we dig a bit deeper, we realize that their SEO marketing plan is limited and they aren’t getting the sort of exposure that they desire.  To make the shift, your new approach should include an emphasis on social media marketing. The way that customers interact with companies is drastically changing on a day-to-day basis. This is why you need a marketing agency thatcan help you keep up with these changes on social media and other online avenues.

4. Track Your Results

No matter what sort of marketing service you implement, it won’t matter if you don’t know how it’s working. This is why it’s vital that you track your results and use analytics to formulate any changes that are necessary. If you are unfamiliar with tracking analytics, your marketing agency can assist you.  The more that you track your results as to what is working for your online approach, the better of an idea you will have into what works. You can then use this information as you move forward and tailor your online marketing toward your target audience.

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Santa Barbara Web Marketing Questions

Q: Is it too late to jump start my online marketing for the holiday season?PPC (Pay Per Click) Google Adwords

A:  Traffic from Google Adwords can be sent to your web site in less than an hour.

Q: How does online marketing compare to other forms of advertising?

A: Online marketing has changed the way that people connect with businesses. Instead of sending out mail flyers or other physical services, online marketing lets businesses communicate with their clients instantaneously. In doing so, your business will be able to bring in new clients and build your reputation as a reliable brand that people can trust in.

Web Marketing Events

Here are some fantastic events to attend that will be sure to grow your company by leaps and bounds.

Social Media Strategies Summit: Las Vegas 2015 – Anyone who is anyone will want to make sure that they visit the Social Media Strategies Summit in Las Vegas. This year, the event will be from February 10 – 12. You can learn more about how to market your brand online at this great conference.

Social Media Marketing World – There will be over 2,500 people in attendance at the Social Media Marketing World from March 25-27. The event is held in San Diego, so be sure to get your ticket early to be part of one of the biggest social media events around the nation.

Taylor Reaume and his team at Search Engine Pros aim to help businesses of all sizes get the type of recognition that they are after. Taylor has over 15 years and 600 websites under his belt, so you can rest assured knowing you’ll get the best advice for your online marketing approach. Feel free to contact Taylor at 805-453-9674, or follow him on Twitter @SantaBarbaraSEO. You can also learn more at https://www.thesearchenginepros.com/
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7 Shocking Online Marketing Statistics

 

In 2014, business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with online marketing.  With everybody going online to find products and services, business owners are shifting more and more of their marketing budgets to online marketing mediums.

Online Marketing Statistics

The big problem facing business owners today is that, while 81% of consumers make buying decisions online, most still don’t understand how to make the incredible power of online marketing work for them. To stay competitive on the marketing battlefield, businesses are developing online marketing strategies that attract prospects’ attention, maintain their interest levels and maximum conversions.

Here are some shocking online marketing statistics that will help your business grow in 2014:

  1. Social media is bigger than you think: The Pew Research Center’s Internet & American Life Project found that 73% of survey respondents actively use social media. Since Facebook alone has over one billion users, nearly all adults who are active on any social network at all are using Facebook. How does your Facebook strategy connect with them?
  2. Email personalization works: Epsilon and DMA report that the click-through rate on triggered messages is 152% higher than “Business as Usual” messages. Email marketing and lead generation strategies need to integrate personalized and timely lead nurturing with marketing automation.
  3. Mobile marketing is making waves: According to Litmus, email opens on smartphones and tablets increased 80% over just one six month period in 2012. With mobile usage increasing steadily, these devices are a major source of email communication. Email messages need to display properly on both laptop and mobile devices.
  4. Online marketing isn’t going away: By 2016 Forrester Research predicts that more than half of the dollars spent in U.S. retail will be influenced by the web. If you don’t have a way to sell your product or service online, you could miss out.
  5. Blogs build website traffic: According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. Companies that blog have 55% more website visitors.
  6. Social isn’t just for the kids: FastCompany says the fastest growing demographic on Twitter are the 55–64 year olds. The 45–54 year olds are the fastest growing demographic on both Facebook and Google+. If your products appeal to an older demographic, you’d better have a social marketing strategy.
  7. Competition is getting tougher: When it comes to SEO, SociallyStacked reports that 33% of traffic from Google’s organic search results goes to the first item listed. What is propelling your results to the top? 72% of PPC marketers plan to increase their budget in 2014. How will you stack up?

Many business owners find themselves arduously blogging with little traction. The main problem here is their web strategy lacks a ‘connected’ approach.  A connected, well-rounded online marketing strategy over a one-year period will generate a positive ROI on a marketing campaign.  It takes time and focus.  There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy.

Adapting your online marketing strategy to 2014 tactics will keep your company competitive.

Finding the time to setup, and execute on an internet marketing campaign is difficult for most business owners. Online marketing campaigns are fraught with challenges and seemingly insignificant, time consuming tasks.  However, when considering the recent marketing statistics presented above, and the high cost of alternative forms of marketing, many business owners are finding online marketing costs a worthwhile investment.

— Taylor Reaume, is president of Search Engine Pros and a regular speaker on topics of online marketing and web strategy. He has created over 550 web sites since 1998, one which sold for six figures in 2007 to Jupiter Media.  Taylor is Vice Chair of the Board at TVSB and an active member of several local non profits and foundations in Santa Barbara.  He can be contacted at 805-453-9674.  The opinions expressed are his own.  Follow him on Twitter: @SantaBarbaraSEO.
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