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Law Firm Internet Marketing – The Holy Grail

Law Firm Internet Marketing – The Holy Grail

In the early centuries, the crusaders sought after one treasure. Finding the Lord’s cup would be the secret to their success. With attorneys, there is one true treasure that will build your business, and that treasure is more clients. If you seek new clients, you should try law firm internet marketing – the Holy Grail.

There is a myth among many law firms that referrals are all that are needed to build the business.

The story can be told in various ways but the gist is always the same.

I have had my practice since before you started school. All that I need in new business comes from referrals from satisfied clients. Those referrals are free advertising.

Everyone agrees that referrals are a good source for new clients, but they should not be the only advertising that you do. Certainly, referrals should not be an excuse to exclude other strategies for growing a practice. So how does a company find new clients, then?

Referrals are not free advertising. While many attorneys think that a referral is incidental to his practice, this is not always true. The false thinking goes along the following lines: If I represent the client, when his friends or family will be referred to me in the future when they need an attorney.

Alternately, the thinking goes along this line: My other lawyer friends know about my competency or like me so they will refer clients to me. This is not an effective referral network.

Referrals come through building relationships. As with all relationships, this one takes nurturing. There is a cost to nurture a relationship. The cost may be money or it may be time, but to get the best referrals, an attorney must make the investment. {youtube2}AcwiMP1Ffs0{/youtube2}

By depending only on referrals, your do not target your best clients. Face it; the people you represent are not attorneys. Without a thorough knowledge of law, they do not know about all your specialties. In addition, your other attorney friends, may only have a general idea of your fields, so they also cannot as effectively target the correct clients for you. In addition, if they are in a closely related law field, they are already taking the best clients for their own firm.

Lastly, there is only a low volume of clients that will be generated through referrals. Even the most extensive network cannot compare to the effect of a good marketing campaign.

Today, some of the most effective marketing in all fields, including law is being done online. By finding an internet marketing expert, your firm can increase your flow of new clients almost immediately. This will result in a higher profit margin for both you and your partners. Natural search strategies and other internet marketing techniques can easily be your biggest source of new clients.

Referrals cannot be the only place your firm looks for new clients. If internet marketing of your firm is not acceptable to you, then you need to find another effective source or finding new clients. Marketing will still cost money or time. However, the fee that you pay a marketer will have a high rate of return. It will most assuredly be higher than your referral network.

To market effectively, you need to know what strategy works in your market. Keep track of both the investment as well as the rate of return. For each new client that contacts your office, ask the question, “How did you hear about us?”

Taylor Reaume is author of this article on Law Firm Internet Marketing. Find more information about Ethical Search Engine Marketing here.

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Search Engine Marketing Consultants: 5 Coveted SEO Secrets

SEO Secrets from Search Engine Marketing Consultants:
What Are 5 Coveted SEO Secrets?

Search engine optimization is something you can use to bring in more people to your website. In bringing more traffic to your site, you will make more sales. It’s just that simple really, bring in more, and sell more. So why does search engine optimization cost so much at times to have people help you? Actually you should be able to find Search Engine Marketing consultants who will charge you less money.

But that’s not what we are discussing today. Today is all about the five coveted SEO secrets that you should know. Of course, the tips revealed here may not be what everyone would consider the five most important. It will depend on who you talk to when discussing SEO secrets. Heck, we may even give you a few extra hints for your benefit.

First you need to make sure that you use keywords, and in doing so you should conduct keyword research, too. This research will give you what people will place in as a keyword when they search for a product. You should never think you know all the keywords, because you don’t. People could be looking up your product via a keyword you’d never even consider. This is one of the SEO secrets that few people pay much attention to.

Make sure that your site is one that is friendly to use with search engine optimization. Either hire search engine marketing consultants who know how to set up a site that can be used easily with internet marketing techniques in mind, or design it yourself. Just avoid things that will not help your site out one bit. These things include such things as 404 errors, graphics being used instead of text, poorly written codes, and sparse text. Again, this is another of the many SEO secrets that are sometimes not heeded.

For each page of your website you need to have a different title — pretty much one of the best kept SEO secrets. Not just one word different, but a whole new creative sounding title. It’s a very simple process and one that shouldn’t really take you a lot of time to think of. With unique content that is placed on your website, make sure that it is informative. Don’t mix up ideas, but stay focused on what the content on that specific page is.

Keywords are very important when it comes to search engine optimization, well actually the biggest and most important of the SEO secrets. So when you create domain names you want to use those keywords if possible. Try and state the keywords in your domain name, but don’t overdo it either. You want a site name that is easy to remember, but you need to focus as much on those keywords as possible. The best search engine marketing consultants will tell you that using unintuitive domain names for the sake of search optimization can be counterproductive.
Don’t forget that keywords also need to be put throughout articles that are written too. However, you can also overdo the usage of keywords. Making the article seems too disjointed and not informative enough even. So when looking for a good mix of keywords and information, try to stick below 4% keyword usage. Some search engine marketing consultants put too much emphasis on certain keywords, reducing its natural search ranking.

Many search engine marketing consultants are out there willing to help you set up a fantastic site. Bringing in those people via these SEO secrets should be something you learn. It’s one of the hottest ways to advertise and possibly the only way that will continue to work.

Taylor Reaume is author of this article on SEO Secrets. Find more information about Search Engine Marketing Consultants here.

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