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All Posts Tagged: Link Building

Get Your Online Marketing Plan Ready For The Holidays

Can you believe it? The holiday season is here, though it seems like 2014 just started. From the team here at Search Engine Pros, we’d like to take a moment to wish you a happy Thanksgiving, and a prosperous and safe holiday season.

For the companies out there, you likely know that it’s time that you start planning for holiday marketing. With an economy that is finally back on an upswing, it’s expected that this could be a record quarter for sales as we finish out the year. That is why it’s important that your business has a dedicated web presence this holiday season. If you don’t, then you’ll be missing out on valuable clients and an increase in customers during a golden time of year to do so.

If your current online campaign is leaving you with something more to be desired, then there is no time to waste. With a search marketing team on your side, you’ll be able to get back in the game and earn more recognition for your company.

When it comes to working with a web marketing company for the first time, you may not be familiar with what to expect. Here are some of the services that an online marketing team will provide you with.

Holiday Marketing Plan

A Personalized Website = 24/7 Employee

First impressions mean everything when it comes to your online presence. That is why it’s imperative that you have a fully personalized website that makes a lasting impression on your clients.

In order to implement a personalized website, you’ll need a marketing group that can provide you with top web design ideas. Your web design needs to be something that works best for you and that really shows off your company’s personality.

In addition, your website should also be optimized for future growth as well. The internet is always changing and the way people look for information is as well. Therefore, your web marketing approach should include a strategy to ensure that your site will last for years to come.

By building trust with your customers through your website, your marketing plan will be much more effective to build from.

A Diverse Marketing Plan

Having just a website isn’t going to be enough to get the type of sales that you are looking for. It’ll help, but you’ll also need a diverse marketing plan that uses a variety of different methods.

With an SEO marketing plan, you’ll be able to rank higher in search engine results provided by Google, the largest search engine on the web. With social media marketing, you can target customers on sites like Facebook, Twitter, Google+, and more.  Email marketing and list building are also essential elements to your long term success.  The more that you build as an online presence, the more successful your marketing approach will be. Keep this in mind as you look for a marketing agency to assist you, and make sure that they have a comprehensive approach.

Diligent Customer Care

Working with a marketing service that you can trust will hopefully go well right out of the gate and everything will be smooth. But because we all know that business has plenty of variables, you never know what’s going to happen. That’s why it’s important to work with an agency that promises diligent customer care. There is no telling what obstacles that you may come across, which is why it’s vital that you work with a team that is ready to take on additional challenges with you. A reputable marketing company will evaluate what is working and what is not, and then help you make adjustments accordingly to better implement your strategy.

Happy Thanksgiving

As the year comes to a close, we’ve had the chance to look back and realize how grateful we are and how much we appreciate everyone who has supported the growth of Search Engine Pros over the years.  Many, many thanks to our wonderful clients for your continued trust in our team.   Thank you to our dedicated staff for your exceptional focus, drive and determination. Your contributions make a real difference every year.

  • Q: Why is web marketing more important than traditional marketing during the holidays?
  • A: Black Friday was once thought to be something that was worth going out for in order to get great deals on things. However, with so much chaos that ensues every time, people are now starting to opt for more online purchases. That is why you need to ensure that you are online for people to find when they are looking for ways to beat Black Friday madness.
  • Q: Why is web marketing a better investment than physical mailers or advertisements?
  • A: When you use web marketing, you are building multiple different avenues to keep in contact with your clients.  With an investment into online marketing, you can build email lists and social media accounts, which then will make for even more cost-efficient marketing in the future.
  • Q: How long does web marketing stay relevant?
  • A: It doesn’t look like the internet is going anywhere, so it’s safe to say that your online marketing approach will be relevant for years to come. By getting a head start on your online marketing, you’ll be able to get ahead of the curve and stay relevant for years to come.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketingSEO marketing, PPC (Pay Per Click Google Adwords) and SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.


Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free web site analysis and rank report.

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Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

Promote Your Santa Barbara Events on Facebook

With hundreds of millions of active users,  Facebook’s fan pages are an effective way to capitalize on internet marketing for events, organizations, businesses, bands, or products that need to build an audience.

Facebook Fan pages are visible to everyone who visits, can grow as big as needed, and can provide the administrator with helpful page insights about visitors.  When someone becomes a “fan” of your event, that information appears on their wall for their friends to see.

As a Santa Barbara marketing company we often help businesses promote their events with a Facebook fan page.  Fan pages are a great way to generate awareness for the event and draw new visitors.

After you create a page for your event,  you need to start using it to promote your event. Our Santa Barbara marketing consultants recommend the following:

  • Promote The “Get Notifications” Option: When driving visitors to your Facebook fan page, make sure to tell your sponsors, speakers, and vendors about the “get notifications” option. Facebook doesn’t always post every update or notification, but checking this option will make sure your fans get updated every time you post something new and exciting about your Santa Barbara events.
  • Pre-plan Status Updates: Did you know you can schedule status updates now on Fan Pages?  Get your core team together, and have each person come up with 10 status updates.  Next, schedule at least 50 updates to go out during the months leading up to the event.  Keep the updates engaging, entertaining or educational.
  • Link to a Website: Have an online location where visitors can find complete information. Make sure that the page also has a link back to your Facebook fan page.
  • Post Frequent Updates: For effective event promotion in Santa Barbara, you need to keep interested parties constantly updated on news about your event. Whenever there is a new speaker, entertainer, or sponsor let your fans know.
  • Use the Facebook Comments Plugin: Your event registration page should allow the use of Facebook comments so that your event receives additional visibility each time a visitor makes a comment.
  • Connect With Partners: Encourage your sponsors, speakers, and vendors to cross-promote your event on their Facebook pages. You can also include their names, logos or photos in your updates to keep the cycle going.
  • Consider Facebook Ads: Targeted Facebook ads can help draw attention and interest to the fan page for your event.

Be sure to use other forms of social marketing to promote your Facebook fan page. Make sure any Tweets or YouTube videos you have direct visitors to your site. Event marketing in Santa Barbara will be far less difficult if you follow these quick tips above.

Need help with Facebook marketing strategy?  Our Santa Barbara marketing consultants can help you build a fan page, create an event, or promote an event using Facebook fan pages. Once you’ve seen the power of Facebook to attract visitors, attendees and sponsors to your event, you’ll wonder why you waited so long.

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