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All Posts Tagged: inbound links

Why Your Website Strategy Doesn’t Get any ROI

 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:

  • Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
  • Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
  • Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
  • Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
  • No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
  • One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
  • Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.

As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.

Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals.  The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base.  All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.

Web Marketing Strategy

As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying and tiresome. We handle all the time consuming details in a cost effective way for you. Remember that the true cost of working with our company is ZERO, when considering year end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.

— Taylor Reaume, is president of Search Engine Pros and a regular speaker on topics of online marketing and web strategy. He has created over 550 web sites since 1998, one which sold for six figures in 2007 to Jupiter Media.  Taylor is Vice Chair of the Board at TVSB and an active member of several local non profits and foundations in Santa Barbara.  He can be contacted at 800.605.4988.  Follow him on Twitter: @SantaBarbaraSEO and Facebook: http://Facebook.com/thesearchenginepros

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketingSEO marketing, PPC (Pay Per Click Google Adwords), and SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

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7 Halloween Marketing Tips

Search Engine Pros Halloween Newsletter

Personal Note From Founder:

Dear Friends,

You’ve heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among consumers and the associated volume of search on Google.

By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. According to the National Retail Federation, a record 170 million Americans say they’ll celebrate Halloween this year. Halloween is the second highest grossing commercial holiday after Christmas and spending in the United States this year is estimated to reach $6.9 billion.

The Halloween market is bigger than ever, and adults are having just as much fun as kids. There’s a huge opportunity for your business to join the celebration with some seasonal online content and clever Halloween social media marketing.

7 Halloween Marketing Tips:

1.  Hold A Halloween Contest
A fun Halloween contest could be for the best jack-o-lantern, the best costume, the best recipe – you name it. Ask your customers to post pictures of their entries, and don’t forget to offer a prize; a free e-book, gift card, or coupon would be perfect.

2.  #DoAHashtagContest
Setting up a hashtag can help your Halloween contest or promotion get seen by a wider audience. Even those who don’t participate could retweet it or mention it on Twitter getting you on more timelines and generating more buzz.

3.  Engage Facebook fans with images
Images are a proven tactic for attracting attention to your website, Twitter timeline or Facebook page. On Facebook specifically, with the new timeline for brands, images pop on your news feed and engage visitors, often earning more likes and comments than other posts.

4.  Write A Halloween-Themed Blog Post
This idea is truly limited only by your imagination. Relate Halloween to some aspect of your business and run with it. Do you have a pet supply business? Blog about tips for keeping your pet safe when trick-or-treaters flock to your porch. Run a home improvement website? List your top ten scariest DIY mistakes made by homeowners. This is also a good place for “awareness” topics like child safety or drunk driving on Halloween.

5.  Make A Halloween Video Dress up team members in Halloween costumes and make a promotional, entertaining, or educational video. Halloween tips are a good place to start for inspiration. Tips for applying Halloween makeup. Tips for examining your child’s trick-or-treat candy. Exercise tips for working off all that Halloween candy. The witch-filled sky’s the limit.

6.  Do a tweet-vote
A tweet-vote can help you earn new followers and engage your current ones. For Halloween, you could have followers vote on the costume contest you held in your office, which has the added bonus of humanizing your brand.

7.  Host a Halloween (social) event
Making your event social can help you not only generate buzz and attract attendees before it starts – it can also help you engage followers and fans during the party and after it’s over.

Fun Things to do in Santa Barbara on Halloween:

Downtown Halloween Safe Trick-or-Treat
October 31, 2013
Times: 3-6PM
Location: Downtown Santa Barbara
Address: State Street, Santa Barbara, CA 93101
Phone: call 962.2098 ext. 24
Downtown businesses get into the spirit of the haunting season by welcoming hundreds of costumed children with treats, stickers, coupons or other Halloween goodies.

Halloween Bash at Carr Winery
October 31, 2013
Times: 7:30PM-11:00PM
Address: 414 N. Salsipuedes Street, Santa Barbara, CA 93103
Phone: 805-965-7985
Venue: Carr Winery
Join us in the haunted wine cave! Sip wicked wines and jam to music by Tommy & the High Pilots. Georgia’s Smokehouse will be serving up their frightfully delicious BBQ. 21+, Costume required. A Halloween party you will die for…Get on the list before the event sells out.

Voodoo Lounge 2nd Annual Canary Rooftop Halloween Dance Party
October 31, 2013
Times: 9PM-1AM
Address: 31 West Carrillo St, Santa Barbara, CA 93101
Phone: 805-895-3402
Venue: Canary Hotel
VIP Access 8:00 – 1:00 am $75 in advance, space is limited – Enjoy Bubbling Brews and Bewitching Bites- 8:00 – 9:00 pm – VIP Entrance to the Party – Two complimentary drink tickets to be used at the Voodoo Lounge Party – Access to VIP bar General Reception 9:00 pm to 1:00 am General Admission $40

CURATED COCKTAILS WITH ASCENDANT SPIRITS
October 31, 2013
Times: 5:30PM-9PM
Address: 653 Paseo Nuevo Santa Barbara, CA 93101
Phone: 805.966.5373
Venue: Paseo Mall
MCASB partners with a new local mixologist every Thursday in October from 6-8 pm to offer unique $5 MCASB signature cocktails.  Visitors can enjoy music from DJ Emtpy Priest and guided tours of the current exhibitions: Call For Entries and Bloom Projects: Ro Snell, All that is left.

Must See Videos:

Hilarious Halloween Prank on kids!
http://www.youtube.com/watch?v=_YQpbzQ6gzs

Halloween Light Show “Thriller”
http://www.youtube.com/watch?v=GUAV_1jBJB4

Haven’t decided on a Halloween costume for your pet? Watch this video for some creative ideas!
http://www.youtube.com/watch?v=UYY6YmoHD5Q

 

Google Reveals the highest searched terms for Halloween costumes of 2013:

Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013. With Halloween less than a week away, here’s a look at the top 5 costumes people are searching for most this year:

1.)   Minion – from the movie “Despicable Me” is popular with both adults and kids
2.)   Breaking Bad – searches are up nearly 3x vs. last year for the popular AMC series, which just saw huge ratings for its series finale.
3.)   Fox – supposedly inspired by Ylvis’ viral video “The Fox”.
4.)   Duck Dynasty – searches are 3x higher this year vs. last year; search volume is highest in Texas.
5.)   Miley Cyrus – not surprising following her post-VMA performance and latest “look at me” antics.

 

Join us at Lunch & Learn e-Marketing Tomorrow
Time: Fridays 12:30pm-2pm
Location: 532 State Street (Next Door Joe’s Cafe)
Join The Facebook Event

Lunch and Learn e-Marketing is a web marketing seminar presented by yours truly, Taylor Reaume, Fridays 12:30pm-2pm at Verde Restaurant @ 532 State Street. I would like to welcome everyone to this new venue for our e-marketing discussions every week.  VerdeSB.com is a new mexican cuisine restaurant located on lower State Street. At this lunch meeting you will have a unique opportunity to share online marketing secrets with other business owners.  Learn online marketing and social media marketing strategy on the web. One lucky attendee will have their web site analyzed live by the lunch group and feedback is provided, to help optimize online presence.

Expand your knowledge of web marketing and learn advanced search engine optimization strategy. COST is $20; Includes lunch, a drink, e-marketing discussions with local business people – GREAT BUSINESS NETWORKING. Discover valuable web marketing secrets that will help you outrank your competition on Google. Bring your questions, business cards and laptop (optional). Leave with a full stomach and clarity/sanity on 2013 web strategy and web marketing options. Attendees participate in a live web site review and offer constructive feedback as part of the group. It’s educational. It’s informative. It’s delicious. Find out if your web site is winning the race to the top of Google. Open to everyone!

RSVP not required but appreciated.
https://www.thesearchenginepros.com/seo-workshop.html

Sincerely,

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