Did you know that knowing how to tell stories about your business is one of the keys to your success?
Telling a short & compelling story about your business usually involves:
- Talking not about how to helped someone, but about general industry events or happenings
- The story should short, less than 1 minute or you will lose people
- The story should be as universal as possible, so many people relate to it easily
- If you can have some kind of a shocking element, that is helpful
Did you know, you can be a horrible at telling stories, and still tell a good story if the content is good (shocking, engaging, compelling)?
Let me give you an example:
When I talk about “story telling” I’m talking about something very scientific, like “calculus.” Your story could have “perfect” structure, in that it hits all the best practices, but that won’t make it a perfect piece of entertainment.
Once upon a time, there was a man who was hungry for a meal. He got up off the couch, went to his kitchen, made a TV dinner, found a soda, drank it, and returned to his couch, hunger satisfied.
That was “perfect story structure.” On the other hand, the story downright boring and likely to be a sleep enhancing opportunity for most folks.
Here’s an alternate example:
Once upon a time, a fast food worker won the lottery for 900 million dollars. The next day he bought a helicopter and flew to Mexico to go surfing where he was bit by a great white shark and died. Then the world was taken over by robots with nuclear powered lasers. The End.
Telling stories is common in any language. Think of all the situations in which you can tell a story:
- Talking about your past to a friend
- Giving details about something that happened at a conference
- Relating shocking information about your industry
- Telling colleagues about what happened on a business trip
In each of these situations – and many others – you provide information about something that happened in the past. In order to help your audience understand, you need to link these ideas together. One of the most important ways to link ideas is to sequence them. Sequencing refers to the order in which events happened. These are some of the most common ways to sequence in writing or speaking:
Firstly, I began my education in London.
Then, I started to get worried.
|Interruptions / New Elements to the Story:
Suddenly, a child burst into the room with a note for Ms. Smith.
|Events Occurring at the Same Time
While / As + full clause
While we were getting ready for the trip, Jennifer was making the reservations at the travel agent’s.
Finally, I flew to London for my meeting with Jack.
GENERAL STORY STRUCTURE:
– Get the audience to identify with someone or something,
– Give that someone or something some kind of need,
– And start changing the circumstances.
You’ve then got to:
– Have that someone or something deal with the new circumstances
– And find the thing that was needed.
You’ve then got to:
– Have that someone or something pay the price of the find
– And start heading back toward the original circumstances.
– show how those original circumstances have changed as a result.
Want to learn more and practice your story telling live in front of a group? We have an exciting new meet up group every Thursday at The Eagle Inn at 7pm-8pm. Come down and test out your story telling chops amongst a supportive, listening group of like minded business owners.