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Search Engine Pros to Exhibit / Speak at Women’s Festivals

Santa Barbara, CA – March 6th, 2014: Search Engine Pros, Santa Barbara web marketing firm, will be an exhibitor this year at Women’s Festivals 2014. Taylor Reaume, founder of the online marketing agency, will join an all-star roster of speakers at the Festival which will be held on March 7th and 8th at the Earl Warren Showgrounds, 3400 Calle Real in Santa Barbara, CA. Each year the Festival celebrates women in leadership by bringing together amazing resources, inspiring speakers and wonderful entertainment.

In adhering to this year’s theme of “Tech, Talk & Trade,” Reaume will discuss common pitfalls of web site marketing strategy, SEO marketing, social media marketing, and email marketing to help attendees develop a winning corporate internet marketing strategy.  He will discuss average budgets and online marketing costs associated with growing a business on the web using Google Adwords marketing and SEO campaigns. Reaume will also present web marketing pricing models and answer questions about how to get the best price on web marketing services. Attendees will leave with an understanding of the importance of search engine optimization and Google search marketing when growing a business online.

“I’m happy to be associated with one of the premier events in Santa Barbara for empowering women,” commented Google marketing consultant Taylor Reaume. “Today’s women in leadership roles need a solid understanding of how to use the power of search marketing to enhance the visibility and viability of their Santa Barbara companies. I’m hoping to provide advice on the best WordPress strategies, email marketing tactics, and online marketing plans that attendees can implement themselves to give their business a boost. Attendees who visit our booth will receive a 30 page web site health diagnosis and Google rank report.”

SEO, or search engine optimization, is the process used to affect the visibility of clients’ websites in search engine search results. The goal is to utilize tactics which result in higher or more frequent appearances of client information in the search results list. As a web marketing strategy SEO programs consider how search engines work, what the target demographic searches for, and the keywords used in the search process. SEO strategies may include social media marketing, a high quality SEO press release strategy, or Google AdWords marketing programs.

“Bring a resume by our booth if you’re a college student, or a freelancer writer / web designer. We’re looking for self starters to join our team of web marketing professionals,” said Reaume.

The Women’s Festivals celebrates the accomplishments and nurtures the dreams of women in an interactive, multi-cultural, and multi-tracked program and expo focusing on the critical areas of women’s lives: Personal, Professional, Philanthropic, and Planet. Their goal is to help facilitate premier gatherings for women’s self-empowerment worldwide. Interested parties can purchase tickets or connect online to get up-to-the-minute updates.

About Women’s Festivals: The Women’s Festivals is a sponsored project of NAWBO-California Education Fund. Women and men from throughout the world will attend the Santa Barbara event on March 7, 8 and 9 at Earl Warren Showgrounds. The festival will include a professional business expo, awards program, and educational and enlightening discussions led by renowned speakers and authors. Visit the website and Facebook page or call 805-565-9967 for more information on attending or exhibiting at the Festival.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 201 W. Montecito Street, Santa Barbara, CA. As web marketing professionals they offer a wide range of online marketing services, including SEO marketing, email marketing, PPC (Pay Per Click Google Adwords), and SEO web design. Visit the website and Facebook page or call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.

 

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How To Write Adwords Ads For Valentine’s Day

Show your business some love this Valentine’s Day…

Google Adwords LoveSome businesses are obvious candidates to advertise with Google AdWords for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using AdWords to attract leads. If you think your business can’t take advantage of this online marketing opportunity to drive more traffic to your website, you might want to think again. Even those businesses which might think they don’t have any relation to Valentine’s Day can benefit by adding some sort of Valentine’s twist to their advertising. You might find that the mere act of offering a Valentine’s deal could attract more site visitors.

Valentine's Adwords Ads

If you’re not sure what Google AdWords are, they are those short ads which appear right next to organic Google search results. They offer a strong marketing opportunity for your business to boost website traffic and sales by being right in front of prospects that are searching for your service. It’s the perfect opportunity to draw attention. No matter what your budget, you can display your ads on Google because this is pay-per-click marketing. You pay only if prospects click on your ads and visit your website.

Google Ads CopywritingIt’s easy to start a Google AdWords campaign. Simply pick a business category, write your ad, and set a budget. Then call Search Engine Pros at 800-605-4988 and we’ll kick your campaign into high gear. We’ll help increase clicks to your website and decrease the cost of those clicks by optimizing your ad positions.

Be sure to use Valentine’s Day related keywords to make sure your ad stands out. For instance a florist would have Valentine’s Day Flowers while a card shop would have Valentine’s Day Cards. A helpful word cloud from Google found that phrases like “Valentine’s Day meals” and “DIY Valentine’s gifts” were highly searched.

If your business doesn’t have a specific Valentine’s Day gift idea, you can always show your love for customers with a Valentine’s-related sale or bonus offer. Gift certificates might fall under the categories of “Valentine’s Day Gifts for Him” or “Valentine’s Day Gifts for Her.”

Happy Valentine's Day From Google Adwords Pros

At Search Engine Pros your Google Adwords PPC Manager can help your company achieve its internet traffic and revenue goals. Your PPC Manager will assist you with pay per click campaign management, Google Adwords account set up, tune-ups, campaign audits and monthly management. A PPC Manager from Search Engine Pros will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 629 State Street, #204. The company offers online marketing, SEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

 

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