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All Posts in Category: SEO Tools

6 Lucky Tips to Improve Your SEO

Holiday Marketing SEO Tips
St. Patrick’s Day is for the wearing o’ the green. While we like that, Search Engine Pros believes in the making o’ the green when it comes to implementing search marketing strategies for clients. We always tell clients that great SEO marketing isn’t a matter of luck. It’s a combination of knowledge, dedication, and persistence. As a web marketing agency, we’re providing these six lucky tips to help improve your search engine optimization:

  1. Relevance: What you write on your blog must be relevant to the searcher’s keyword. Content optimization builds your site’s relevance. In addition to providing interesting content, it must be posted using meta tags, alt tags, headings and intrasite links.
  2. Longer Content: Despite supposedly shorter attention spans, longer content of 1000-2000 words shows up well in search engine rankings and also serves to demonstrate your authority. The only caveat is that the piece must be of high quality, or you will waste your own time and that of your readers.
  3. Back links: Search engines look for pages and sites that are connected to one another through links. This can be done by testimonials, reviews, blog comments and social media shares that let the search engines know that your site is respected by other web denizens.
  4. Social Media Marketing: Your marketing plan should interweave SEO and social media to expand your online reach. Social media posts which point to relevant website information or blog posts increase the amount of shares and “likes” for existing content.
  5. Build Relationships: Increase your trust factor by showing that others respect what you have to say. Over time, you will become more well-known by the company you keep in your link-building and social media strategies.
  6. Authority: Good content attracts attention, but being relevant builds authority. With a high search engine ranking and high number of links, prospects will tend to trust your online business presence more.

Don’t just select one point and focus on that. Each of these must be combined into an all-in-one, connected, online marketing plan. Each area needs to be functioning smoothly so that the sum of the parts is greater than the whole. You won’t need luck to improve your SEO when you have Search Engine Pros as your marketing expert.

About Search Engine Pros: Search Engine Pros is a Santa Barbara online marketing agency offering top web design services, custom WordPress sites, social media consulting and SEO services. Visit the website at https://www.thesearchenginepros.com to sign up for a complimentary website analysis. “Like” the Facebook page for regular insights on web programming and SEO toolsCall 800-605-4988 to schedule a consultation, or visit the site and download a PDF copy of 101 Ways to Drive Traffic.

Search Engine Pros

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SEO Is Like A Rubik's Cube

Steamling your SEO campaigns is a bit like solving a Rubik’s Cube…

If you have visited Google’s home page today, you’ve seen that they replaced their logo with a rendition of the mesmerizing Rubik’s Cube. According to Wired Magazine, Google is celebrating the iconic puzzle’s 40th anniversary with an interactive Doodle.

At Search Engine Pros, this got us thinking that SEO (search engine optimization) is like a Rubik’s Cube. SEO is complex and requires an integrated, all-in-one approach to solve it. Getting one area perfect does not complete the picture if other puzzle pieces are incomplete. Instead of colors, here is what we’d put into an “SEO Solver’s Cube”:  

marketing strategy on google

  • Great Web Design: This part of the puzzle helps all the others fall into place. An old, outdated, or ineffective website can hurt your marketing strategy and keep you from achieving your goals. Our web marketing agency can help put your website to work. We can develop a web design plan, execute that plan through top web designers, and implement a branding strategy.
  • Blogs: Our professional SEO company can constantly publish high quality content on your behalf. Our marketing agency takes advantage of the best WordPress plugins, SEO tools, and top WordPress themes to make your blog capture the audience’s attention. A well-written blog also increases the opportunity for SEO optimization by providing content that generates back-links.
  • Newsletters: Newsletters and email marketing can sometimes be the forgotten cousin to the sexy blogs, but they keep your business in touch with prospects and current customers. While blogs usually focus on one topic, newsletters help you communicate to a wider audience on several topics. As a marketing consultant, we believe that the best marketing strategies should incorporate a newsletter component.
  • Social Media Marketing: In today’s connected world, it’s crucial to keep in touch through social media. Our Santa Barbara social media services can improve your exposure on YouTube, Facebook, Twitter and LinkedIn. Our social media agency can develop a Facebook marketing plan that provides a mechanism for engagement, interaction and two-way communication.
  • Public Relations: Not only can a high quality press release communicate specific points about your business, it can also get picked up by many online news outlets, adding even more to your internet marketing and SEO effectiveness.
  • Pay-Per-Click (PPC): Use our PPC services to capture attention at the very moment a prospect is searching for your product or service. Ask us for a PPC campaign proposal.

marketing-strategy-google

Put it all together in a concise marketing plan and you’ve found the solution to your online marketing puzzle. Our Santa Barbara marketing group can help you with all aspects of online marketing, web marketing, social media marketing, SEO marketing, and PPC marketing.

Search Engine Pros is an ethical SEO company that stands ready to help you reach your online marketing goals. So stop playing with the Rubik’s Cube on Google and start working on your SEO strategy!

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm which specializes in SEO marketing,  online marketing, PPC (Pay Per Click Google Adwords), and SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

 

Google Marketing Is Like A Big Rubiks Cube

 

 

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free web site analysis and rank report.

Smile, It’s Contagious!

Seo Experts

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