In 2014, business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with online marketing. With everybody going online to find products and services, business owners are shifting more and more of their marketing budgets to online marketing mediums.
The big problem facing business owners today is that, while 81% of consumers make buying decisions online, most still don’t understand how to make the incredible power of online marketing work for them. To stay competitive on the marketing battlefield, businesses are developing online marketing strategies that attract prospects’ attention, maintain their interest levels and maximum conversions.
Here are some shocking online marketing statistics that will help your business grow in 2014:
- Social media is bigger than you think: The Pew Research Center’s Internet & American Life Project found that 73% of survey respondents actively use social media. Since Facebook alone has over one billion users, nearly all adults who are active on any social network at all are using Facebook. How does your Facebook strategy connect with them?
- Email personalization works: Epsilon and DMA report that the click-through rate on triggered messages is 152% higher than “Business as Usual” messages. Email marketing and lead generation strategies need to integrate personalized and timely lead nurturing with marketing automation.
- Mobile marketing is making waves: According to Litmus, email opens on smartphones and tablets increased 80% over just one six month period in 2012. With mobile usage increasing steadily, these devices are a major source of email communication. Email messages need to display properly on both laptop and mobile devices.
- Online marketing isn’t going away: By 2016 Forrester Research predicts that more than half of the dollars spent in U.S. retail will be influenced by the web. If you don’t have a way to sell your product or service online, you could miss out.
- Blogs build website traffic: According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. Companies that blog have 55% more website visitors.
- Social isn’t just for the kids: FastCompany says the fastest growing demographic on Twitter are the 55–64 year olds. The 45–54 year olds are the fastest growing demographic on both Facebook and Google+. If your products appeal to an older demographic, you’d better have a social marketing strategy.
- Competition is getting tougher: When it comes to SEO, SociallyStacked reports that 33% of traffic from Google’s organic search results goes to the first item listed. What is propelling your results to the top? 72% of PPC marketers plan to increase their budget in 2014. How will you stack up?
Many business owners find themselves arduously blogging with little traction. The main problem here is their web strategy lacks a ‘connected’ approach. A connected, well-rounded online marketing strategy over a one-year period will generate a positive ROI on a marketing campaign. It takes time and focus. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy.
Adapting your online marketing strategy to 2014 tactics will keep your company competitive.
Finding the time to setup, and execute on an internet marketing campaign is difficult for most business owners. Online marketing campaigns are fraught with challenges and seemingly insignificant, time consuming tasks. However, when considering the recent marketing statistics presented above, and the high cost of alternative forms of marketing, many business owners are finding online marketing costs a worthwhile investment.
— Taylor Reaume, is president of Search Engine Pros and a regular speaker on topics of online marketing and web strategy. He has created over 550 web sites since 1998, one which sold for six figures in 2007 to Jupiter Media. Taylor is Vice Chair of the Board at TVSB and an active member of several local non profits and foundations in Santa Barbara. He can be contacted at 805-453-9674. The opinions expressed are his own. Follow him on Twitter: @SantaBarbaraSEO.