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Asked by: Aaliyah Brown 632 views Question & Answers, Web Design
admin on Jan 16, 2011
When starting a new website, you would want to make it strive and to do this, here are the top 3 Web Site Marketing Strategy Tools:
1) Build a website
It should go without saying, but the first step in developing a web site marketing strategy is developing a presence for your business on the web. This doesn’t mean throwing up a web site and never touching it again — your web site should reflect your brand and the quality of your products or services. Take the care to develop a website that communicates the characteristics of your business in the same way that a radio or television advertisement would.
Potential customers should be drawn to your web site as a source of important information about your company or products that you offer. It’s a mistake to neglect your company’s website or cut corners on its aesthetics.
2) Fill Your Web Site with Content
You need to give potential customers a reason to visit your website. You should have interesting, relevant information on your site that allows visitors to either purchase your products or gives them contact details they need to do so. In short, your website should have a purpose and should generate revenue. If it doesn’t, then it’s not functioning effectively.
Interesting content will also generate interest in your website, and you’ll find that your web site traffic will increase over time. Each new visit to your site is a potential lifetime customer, and you must find ways to intrigue interest in your site and your company. Content is a perfect way to lure visitors to your site and will generate revenue over time.
3) Spread the Word About Your Web Site
A web site is a marketing tool, not a marketing strategy. Once you’ve developed your web site, you need to generate traffic to it — and this is accomplished by spreading the word about your site. Print your web site URL on your products, submit it to directory web sites, begin an email campaign; whatever it is, you need to generate traffic to your website. Without visitors, a web site might as well not exist.
There are many effective methods and tips for generating web traffic that go beyond overall web site marketing strategy: search engine optimization, paid search, link strategy, etc. A marketing strategy for the web is complemented by these techniques, and they should all be employed in an effective web marketing campaign.
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Aaliyah Brown on Jan 24, 2011
brilliant! i so love your answer.. so informative. thanks
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Jenny Grey on Jan 25, 2011
You should also start by targeting the right keywords or keyword phrases to attract not just traffic but traffic that is interested in the product you sell or service you offer.
Aaliyah Brown on Feb 01, 2011
yes, i agree. targeting the right keywords is important too thanks jen
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I know Taylor from the Goleta Chamber Of Commerce, and he is a great guy. Hard to come by consultants like Taylor…one-in-million!
