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Asked by: Terry Manson 472 views Question & Answers, SEO
MyWebGuyTaylor on Jan 11, 2011
There are multiple benefits of using social media platforms to advertise your brand. The first is that it adds credibility and legitimacy to your product and services — it lets customers know that there’s a “real person” working the levers of the organization. In short, it helps your company avoid the image of being a faceless corporation.
The second is that it promotes awareness of your company and its products. Social media platforms are an excellent way to reach new customers — tens of thousands of people register on these sites every day. And if one person becomes a “fan” of your company or product on Facebook, all of their friends are alerted to it. The viral nature of these sites allows you to broadcast your message without having to reach every since member individually.
The last benefit is that it keeps news from your company fresh. If your company is using Twitter every day, it’s keeping a line of communication open with its customers. This line of communication can be used to alert customers to new products, new features, or simply to keep your company’s name at the top of their minds.
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While I was comparing web consultants online, I discovered Taylor – quite by accident. After a few quick emails back and forth, I could tell that he really knew what he was talking about and were genuinely interested in helping me.
