How are the keyword types different from each other?

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   admin on Oct 04, 2010

   There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the phrases that work best for search engine optimization. People who use that type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that type. Need help researching keywords? We have state of the art software that will find the best keywords for your industry. This is the all important first step in an SEO campaign. Get this step wrong, and your SEO efforts will be in vain. Click Here. Keyword Research Package. The three keyword types are outlined below:
   Browsing

   During the first phase of research, web surfers typically use general keywords to find information. For example, a web surfer might be interested in an ipod. The keyword that the web surfer might use in search engines could be: ipod or nano. People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible. It is unlikely that a web surfer who uses such a generic keyword will buy something. For example if someone types in “music” or “apple”. Focusing on customers that are browsing is generally the best means to increase web site traffic, although conversion rates will typically be lower.
   Comparing

   In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an “ipod nano 8gb”. People who use keywords for comparing are more ready to buy. These are probably the best keywords that you can target for your search engine optimization campaign. They will have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these phrases. They will likewise not increase web site traffic by a considerable amount, however.
   Buying

   During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer. For that reason, these surfers use very specific keywords: “ipod nano 8gb free shipping”. People who use these phases for buying are ready to buy. However, these keywords won’t help the website owner’s SEO campaign if they offer competing products, and they tend to get top positions naturally as a result of quality onsite SEO targeted at “comparative keywords”. The majority of web surfers use a two to four word phrase in a search, so phrases are generally more effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

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