Follow Up Question on Bounce Rates :)

1 Answers

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   MyWebGuyTaylor on Jan 28, 2011

   Good one Terry.

   This is often a difficult question to answer because each website serves a specific purpose. There’s no specific percentage – 10%, 80%, 78.5% — that can be considered universally “good” for a BR. The first step to understanding this statistic is understanding how the statistic is derived. Web users don’t punish webmasters by leaving their websites – they leave when they were unable to find the information or features that they were looking for. It’s as simple as that; if a user isn’t satisfied with what he or she saw when they landed at your site, then they’ll leave. The Bounce Rate basically answers the question: “How many visitors to my website were inclined to stick around?”, which is a very difficult question to interpret and is what makes it such a complicated statistic.

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